What happens when design becomes part of a nation’s identity?
In this episode, graphic designer Lance Wyman shares key moments from his life and career—his early days in design school, the creation of the 1968 Olympic identity, and the Mexico City Metro signage system—in a conversation filmed between Mexico City and his New York studio.

Surrounded by journals, folk art, and decades of visual experimentation, he reveals the thinking behind some of the world’s most iconic public design systems.